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Marketing Agency

Here for
the journey.

Triad is a boutique marketing outfit that knows all the pieces matter in effective marketing. We deliver tailored marketing services focused on getting your business where it needs to go - without the detours.

What we do.

Plan. Create. Deliver. Seriously, we can. We’ve spent years working with dozens of brands, ranging from huge multinational household names to small and scrappy start-ups. In that time we’ve worn a lot of hats and learned a thing or a hundred about making marketing efforts count.

 

Comprehensive Marketing Strategy.

Three entrepreneurial brains here to help you land a focused strategy that you can bring to market with confidence (or we can do it for you). We’re just like marketing mercenaries, except we’re armed with a holistic and practical view of modern marketing and what gets results.

 

Competitive Analysis

Evaluation & Planning

Brand Strategy

Positioning & Messaging

Funnel Development

Channel Planning

Audience Targeting

Training & Upskilling

 
 
 
 

Creative Experience.

Three creative brains here to make stuff that connects with the people that matter most to your business. The kind of stuff that makes them laugh, makes them cry, makes them think, and makes them feel. After all, marketing is about understanding what moves humans to act.

 

Tone of Voice

Brand Platforming

Campaign Concepting

Copywriting

Brand Design

Production

 
 
 

Audience Engagement.

Three attentive brains here to help you build long-lasting relationships with your customers. Because whether they’re a few hundred or a few million-strong, the strength of those relationships is what powers businesses.

 

CRM Programs

Branded Content Creation

 

Community Management

Social Media Management

 
 

Trio. Trinity. Trés. TRIAD.

TRIAD are three marketers who believe that triangles are the strongest shape (google it!), size is no substitute for substance, and that the background is no place for brands.

Each of us is multi-disciplined, focusing on what we do best: devising strategies that work, making cool things, and creating unforgettable content.

Between us, we’ve made ads for major chocolate brands, written lead-gen campaigns for boutique businesses, and picked up the occasional award.

We’re based in Melbourne.

We’d love to work with you.

The TRIAD.

  • Ken

    Ken

    STRATEGY

    Ken might be the only person in the room who grins when he hears problems. His pedigree includes seven years at Leo Burnett Melbourne, working on iconic brands such as SPC, 7-Eleven, Nintendo and General Mills, picking up an impressive trophy cabinet of awards along the way. More recently, he was head of communications at Disegno, being the driving strategic force on brands like Luv-A-Duck, Don Smallgoods and Lindt. As strategy partner, Ken brings insatiable curiosity and focused, analytical thinking to every challenge.

  • Michael

    Michael

    CREATIVE

    As Triad’s Creative Partner, Michael turns coffee into ideas. He’s an awarded creative who learned the trade at AWARD School Sydney, placing in the top three for the year. That’s usually a big-ish deal if you ask around. He then cut his teeth at SapientNitro Melbourne, working on huge brands like Cadbury and Carlton & United Breweries snagging international awards for big, innovative digital ideas, before spearheading creative, brand story and copy approaches for big national brands at Disegno.

  • Jasmine

    Jasmine

    ENGAGEMENT

    Jasmine is the cool hunter. As our Content and Engagement partner, she stays on top of trends and gets them to work for brands. You might know her from such agencies as (surprise surprise) Disegno, where she was the champion of choice for social content and campaigns that gets people smashing the share button. In between those weighty responsibilities, she amasses her own following on social media and searches tirelessly for the next big thing to excite people and brands alike.

Follow our journey.

 
View fullsize Here’s a provocative statement. No mid-range brand knows who they are. And as a result, customers don’t really know who they are either. Couple that with high competition in the middle of the market, and you find it’s the most promi
View fullsize The Unique Selling Proposition continues to lead brands down bizarre paths. As marketers scramble for something ownable for their brand, they’ll hone in on literally anything tangible they have that competitors don’t. Except MOST produc
View fullsize We instinctively believe that the easier it is to use your product, the better it is for everyone. It’s not always the case! Make things too easy and you rob customers of their personal ownership of the end experience. That’s what Betty
View fullsize At some point, marketing decided that “Brand Purpose” meant that brands have to save the world and it’ll be the key to their success. No doubt there are brands out there doing that. But there are many more brands out there whose p
View fullsize A great offering is only as good as your ability to communicate it. That’s what A&W learned when they tried to take on McDonald’s Quarter Pounder with the Third Pounder. Then nobody bought it. According to customers they interview
View fullsize Every now and then, companies decide their brand assets have gotten old and deserving of a new identity. They spend months working up a new logo and a whole design system. They unveil it to the world and the response is… Widespread ridicule
View fullsize Few brands look at product design as an advertising medium in itself, but Apple has always known its potential. Since the early 2000’s it’s been impossible not to associate white earphones with Apple and their products. That was on pur
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Listen to the Triad

You’ll be surprised by what goes on behind the advertising that makes you buy things. Made Me Buy is a podcast hosted by us - sharing the advertiser’s perspective on popular ads and marketing assumptions.